As a new business, "Taco Temo" faced the challenge of entering a competitive food truck market without any existing brand recognition. Artemio needed a compelling brand identity that would not only attract attention but also foster a memorable connection with the community, ensuring that his truck would become the preferred choice for Mexican cuisine in the area.
Artemio envisioned a brand identity that was both eye-catching and reflective of Mexican cultural heritage, tailored to appeal broadly across different age groups. The goal was to make "Taco Temo" synonymous with high-quality, authentic Mexican food, creating a strong visual and emotional appeal that draws customers and keeps them coming back.
The project's goals were to develop a distinctive brand identity, create a cohesive visual presence across various platforms, engage a broad customer base, and capture the diverse audience in Central Indiana. With a focus on authenticity and quality, the ultimate aim was to establish a strong market presence, create a memorable brand, and facilitate growth and customer loyalty.
